January 11, 2022

Abdi ibrahim’s grand entry into the nft world

Abdi İbrahim’s Grand Entry into the NFT World

Abdi İbrahim, having led the Turkish pharmaceutical sector for 20 consecutive years, is preparing to take a meaningful step into the rapidly emerging NFT world.

Abdi İbrahim is the first company to join the world of NFTs, which first emerged in 2015 and have recently started attracting the attention of brands with rapid digital transformation. The company aims to undertake ground-breaking projects using NFTs, which are closely related to the metaverse.

Abdi İbrahim will use NFTs, being unique digital assets, to raise awareness of the social responsibility projects it implements under its “HEAL2030” sustainability strategy, and to raise additional funds for the said projects. The company will publish its first collection, entitled “The Journey of Healing” in the first quarter of 2022, and will realize innovative “healing” projects with NFTs related to the arts and sport throughout the year.

Abdi İbrahim passionately pursues its efforts to be a force for healing in the lives it encounters through its bold and pioneering initiatives and has entered into an agreement with Tooken (tooken.io) – the first NFT agency in Turkey – for the implementation of all its NFT-related projects.